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IELTS Academic Writing Test 4

Task 1

You should spend about 20 minutes on this task.
The diagram below shows how Instant noodles are manufactured. Summarise the information by selecting and reporting the main features, and make comparisons where relevant.
Write at least 150 words. 

Task 2

You should spend about 40 minutes on this task.
Write about the following topic:

“Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion. Give reasons for your answer and include any relevant examples from your own knowledge or experience.”

Write at least 250 words. 



This is an answer written by a candidate who achieved a Band 9 score.

The diagram elucidates the meticulous procedure involved in the production of instant noodles. This systematic process encompasses ten primary stages, culminating in the dispatch of the finished product to retailers.

Commencing with ingredient preparation, essential components like wheat flour, starch, and water are collated. These ingredients are subsequently amalgamated in the mixing phase to yield a homogeneous dough. To attain the desired noodle thickness, the dough undergoes rolling, transforming it into thin sheets. These sheets are then steamed, a process that not only cooks but also accentuates the flavor of the noodles.

Following steaming, the noodle sheets are either cut or slit to achieve the trademark noodle shape. A pivotal juncture in the production is the choice between frying or drying the noodles. While frying imparts a unique taste and texture, drying serves as a healthier, less oily counterpart. Post this phase, the noodles are cooled to maintain their texture.

Before packaging, a rigorous quality check ensures that the noodles adhere to the stipulated standards. The final product, accompanied by flavoring sachets, is then packed and readied for dispatch.

In essence, the production of instant noodles is a harmonized blend of traditional culinary techniques and modern processing, ensuring that consumers receive a product that is both flavorful and of high quality.


This is an answer written by a candidate who achieved a Band 9.0 score.

Advertising, a ubiquitous presence in our daily lives, has sparked contrasting opinions on its effectiveness and its potential to become background noise. Some contend that advertising wields a remarkable power to sway consumer choices, while others argue that its overabundance has led to desensitization. This essay delves into both perspectives and provides a balanced view before presenting my own stance on the matter.

On one hand, proponents of advertising’s persuasive prowess emphasize its ability to manipulate consumer preferences. Advertisers employ various techniques such as emotional appeals, celebrity endorsements, and enticing visuals to create a strong impact on potential buyers. For instance, successful advertising campaigns like Apple’s iconic “Get a Mac” series and Coca-Cola’s “Share a Coke” initiative have been credited with not only boosting sales but also shaping societal trends.

On the other hand, skeptics contend that the ubiquity of advertising has led to a phenomenon known as “advertising fatigue.” In a world saturated with ads across multiple platforms, individuals may subconsciously tune out marketing messages, rendering them ineffective. For instance, individuals routinely encounter advertisements on social media, billboards, television, and even while browsing websites. The sheer volume of exposure could dilute the impact of any single advertisement.

In my opinion, the influence of advertising lies between these two extremes. While it’s true that advertising can be highly persuasive, it’s equally true that constant exposure to ads might lead to diminished attention. People are becoming more discerning in their consumption choices, often seeking out reviews, recommendations, and comparisons before making a purchase. Additionally, advancements in ad-blocker technologies attest to consumers’ desire to curate their online experiences and filter out intrusive advertising.

In conclusion, advertising’s efficacy in persuading consumers and its potential to fade into the background are both valid viewpoints. My belief is that while advertising can significantly influence buying decisions, consumers’ increasing ability to filter and prioritize information should not be underestimated. Effective advertising should continue to innovate and adapt to capture attention in an era where consumers exercise greater agency over their exposure to marketing messages. (Words: 301)

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